Cookie policy

What are cookies

Cookies are small text files placed on your device when you visit a website. They help sites remember your preferences and improve your experience. This policy explains exactly what we use and why — we keep it minimal.

What cookies we use

Strictly necessary

These are essential for the website to function. They do not store personally identifiable information and cannot be switched off.

• Session cookies — temporary, expire when you close your browser

Functional

• Brief auto-save (localStorage) — the research tool saves your client brief to your browser's local storage so it persists if you close the tab. This data never leaves your device. You can clear it at any time using the "New brief" button in the tool.

Analytics (only with your consent)

We use Google Analytics 4 (GA4) to understand how visitors find and use our site — which pages are popular, how people navigate, what devices they use. GA4 cookies are only set if you accept analytics cookies via our cookie banner.

• _ga — Google Analytics primary identifier (expires 2 years)
• _ga_T1S8MBRENF — GA4 session ID for this site (expires 2 years)

Advertising (only with your consent)

We use the Meta Pixel to measure how our Facebook and Instagram ads are performing — for example, whether someone who saw an ad later signed up or made a purchase. The Pixel sets cookies only if you accept analytics cookies via our cookie banner.

• _fbp — Meta browser identifier used to attribute conversions to ad campaigns (expires 90 days)
• _fbc — Meta click identifier set when you arrive via a Meta ad (expires 90 days)

The Meta Pixel records pageviews, signup events, and purchase events (with the value paid). It does not record what you type into forms, your card details, or any other sensitive information. You can decline ad cookies at any time via the cookie banner — if you decline, the Pixel does not load at all.

Third-party

Google Fonts (used for typography on this site) may set cookies. Our payment processor Stripe may set cookies on billing pages for security purposes. We have no control over these cookies.

Your choices

When you first visit, a cookie banner appears letting you accept or decline analytics cookies. Strictly necessary cookies cannot be switched off as they are required for the site to function.

You can change your mind anytime:

• Manage cookies — reopens the cookie banner
• Clear this site's cookies in your browser to reset your consent

You can also control cookies at the browser level:

• Chrome instructions
• Safari instructions
• Firefox instructions

Changes to this policy

If we make significant changes to how we use cookies we will update this page and the date above.